I specialise in helping exercise-based health practices that go beyond traditional means. I also work across other industries.
Sites built for exercise-based health practices, each one designed to turn the right search into a booked assessment.
I'm super happy with the website work Michael has done for my business. Not only does the website look great, but it effectively gets the message across. He has expertise in many areas, including website builds, SEO, ad work and marketing. With his knowledge, he took a massive job off my plate so that I can focus on training clients.
Michael is great to work with. He provides creative ideas and makes sure you get the design you want. He has a quick response time and resolving any issues has been a breeze.
Highly recommend!
Michael is exceptional at what he does. He has built one site for me, and is currently building another. The attention to detail and the organisation around the process has been second to none. As an alternative training practitioner himself, he really understands my niche and how to best present what we do.
He communicates everything clearly and is always fast to turn things around. He is patient and his value goes far beyond the site build itself. He is a Google SEO optimisation, ad spend and marketing expert and it shows.
Whatever needs you have regarding the online presence and marketing of your business, they will be met an more. I have dealt with other people in this space before but working with Michael at Mecahnix has been a totally different experience for the better.
Cannot reccomend enough.
I am incredibly grateful for the support of Michael and Mechanix Digital. The technical and moral support has allowed me to successfully launch my first business as a personal trainer, Syracuse Biomechanics, and at a difficult time in my life with regard to family circumstances. Michael has helped me more effortlessly reach, connect to, and retain clients for my service by supporting my web site development and advertising campaigns. Whenever I had moments of insecurity, he was there with support and ideas, guiding me toward better success. I now have a steady flow of clients and a confidence in my process that I wouldn’t have imagined on my own. If you know you have something to offer and you want support with the technicalities of navigating building your business and client base, please connect with him. Michael brings an amazing combination of technical expertise with something that can feel daunting for new and old business owners alike, with a confidence, energy, compassion, and moral support that he believes in you and the development of your skill. Thank you, Michael!
Exercise-based practices that get great client outcomes by doing things differently: biomechanics, posture, gait, and movement work for people the usual routes have not helped.
That work is hard to explain in a sentence, which makes it hard to market. I build the website and the Google Ads that meet people at the problem they are searching for and show them, with your results, why your approach is different.
I also have experience helping businesses in retail, superannuation, banking, and SaaS, including two years inside a Google Partner agency.
Each service plugs into the others, measured end to end from first click to closed revenue.
Google Ads run properly, or an existing account fixed, measured to revenue, not clicks. Meta, LinkedIn, ChatGPT Ads, and beyond when they earn their place.
Clean tracking implemented across every platform you advertise on, wired through Google Tag Manager with server-side tagging where it counts.
Fast, conversion-focused sites and landing pages that turn traffic into pipeline, designed to convert and built to load instantly.
Marketing automation, analytics, and AI workflows wired into your stack, so your team scales output without scaling headcount.
Mechanix Digital is a deliberately single-person studio. The same person runs the sales call, builds the site, manages the ads, and replies to your messages. Nothing is handed off or outsourced.
One direct line to the person making the calls on your account, not a rotating cast of account managers.
No gap between the person who sold you and the person who does the work, because they are the same person.
Faster turnaround, with no ticket queues or internal sign-offs sitting between you and the work.
Whoever you talk to already has every detail of your project in their head. There is only one of me.
Three years in martech across banking, superannuation, and retail, including two years with a Google Partner agency. Hands-on with website and app analytics, user-behaviour and user-journey audits, and conversion tracking, now paired with AI-native engineering.
Everything is instrumented. Clean tracking, real attribution, and dashboards that tell you the truth: no black boxes, no vanity metrics.
I automate the busywork and scale creative, analysis, and reporting with AI, so more of the budget goes to what moves the needle.
I optimize to CAC and LTV, not impressions. If a channel doesn't pay back, I kill it and reinvest where the machine compounds.
Map the funnel, find the leaks, size the opportunity.
Set up tracking, pages, and campaigns the right way.
Test fast, cut losers, double down on winners.
Compound what works with clear, honest reporting.
Book a call or send me the details. I'll share how I'd approach it and where my experience across industries could be useful.